With the safe transport of goods and services high on the list of priorities in today’s climate, Logico have accessed the North East Business Support Fund to help build a brand to match their expertise across the transport industry.
Logico – the brand name of Logico NE Ltd - have accessed grant support from business support agency NBSL via the North East Business Support Fund – which is part financed by the European Regional Development Fund. Newton Aycliffe-based Logico used grant funding to engage Thrive Marketing – also based in Newton Aycliffe to create an all-encompassing sales and marketing strategy to help position the business accordingly.
With the welcome addition of grant support, Logico were able to extend the scope of the project - identifying additional services and new ways of communicating with both existing and prospective clients through the launch of a new website. Following the new brand launch and increased digital dialogue, the business has been able to create two further positions to sustain its growth ambition and satisfy an increased client base with further website improvements planned.
Lisa Fleming, Director of Logico, said “We set out to create a simple sales and marketing strategy for the business but this extra funding has allowed us to look at the business as a whole and identify new services that could contribute towards our growth. Compliance, audits, and transport management are business critical in today’s climate and these services have been at the core of our new digital offer. We have been able to create a marketing strategy to match our specialised service and this has paid dividends in growth.”