** This event is funded by the Durham Business Growth Programme, and is only open to businesses registered on this programme who are located within the County Durham local authority area see below for registration links and further information **
This Sales and Marketing Workshop aims to equip Durham-based SMEs with foundational knowledge and strategic insights essential for their growth and success in today’s competitive market. Divided into two parts, the workshop delves into setting strong foundations and crafting effective strategies.
This workshop is very much aimed at the B2B market in particular those in the engineering, manufacturing, lifescience, pharma, and automotive industries. These Sectors are highly competitive and require a very tailored approach to Sales and Marketing.
1. Defining unique selling propositions (USPs) and value propositions to stand out in the market.
2. Exploring branding elements like logos, design, websites, and sales materials critical for building a strong brand identity.
3. Understanding the fundamentals of a comprehensive marketing strategy.
4. Tactics to leverage events effectively for sales and marketing purposes.
5. Techniques and best practices for optimising social media platforms to enhance brand visibility and engagement.
6. Interactive sessions with worksheets to apply concepts practically.
By the end of this workshop, participants will have gained insights into defining their brand, crafting compelling messages, and developing actionable strategies tailored to their business. The interactive workshop aims to empower Durham based SMEs to apply these learnings for immediate impact and growth.
Rachel Skeoch is Director of Truenorth
A specialist marketing consultancy for north east engineering and manufacturing firms. CIM accredited with 10 years of industry insight, Rachel is a B2B Consultant with a wealth of experience from start ups and scale ups to global FTSE 250 firms. Having worked in house managing marketing and communication strategies for some of the region’s leading engineering and manufacturing brands, she knows the region’s core industries inside out. She is a keen advocate for boosting the competitiveness of the north east business community on a national scale.
Chris Woodhouse – Director, Redman Design Chris, a seasoned design and marketing consultant, brings nearly 30 years of knowledge. His extensive experience spans collaborations with diverse local and national organisations in manufacturing, innovation and healthcare, driving growth through creative strategy. As an enthusiastic and detail-oriented communicator, Chris possesses a broad skill set acquired from working with an array of businesses. With a love for the north east of England, and for business, he is uniquely positioned to offer you valuable insights.
The Durham Business Growth and Productivity Programme is a comprehensive initiative designed to elevate productivity and foster growth within businesses located in County Durham. The programme offers a selection of grants to eligible businesses covering both capital and revenue expenditure or a combination of both.Book Now