Selling through Google – setting up Google Merchant Center, Google Shopping and Google Ads to maximise your impact
In this session, Jonny will explain how your business can make the most of three powerful online retail tools: Google Merchant Center, Google Shopping and Google Ads.
During the session, you’ll discover how to use Google Merchant Center to get your shop and product info into Google, make this information available to shoppers across Google and use Merchant Center with a Comparison Shopping Service (CSS).
Google Shopping Ads bring in around 30% more traffic and have 26% less cost per click than Text Ads. Discover how to use Google Shopping to create a Shopping campaign to improve your leads, build traffic, increase click through rates, lower Cost per Click (CPC) and grow your customer reach.
Finally, we’ll look at how to use Google Ads strategically to power growth and track ROI and website performance. As well as being a chance to learn more about the role of Pay Per Click in search marketing and how to develop a PPC campaign, the session will also cover:
- How to select keywords and create effective Ads
- Tracking and reporting, then boosting your performance and increasing ROI
- Bidding strategies and being more strategic with marketing decisions