• User Research Workshop

    User Research Workshop

    The objective of this workshop is to give you an introduction to user research, demonstrating how it can be applied in your organisation.

    Successful products and services come from understanding the people who will use them. Doing user research will help you find out about those people and how they are trying to achieve their goals.

    There are lots of research methods that can help. This workshop will give you an introduction to some of those methods. Then show you how you can use them to improve your customer’s experience.

    Section 1 — Introduction to user research

    Ethics in user research

    Making a research plan

    How to recruit the right research participants

    Section 2 — Research methods

    Interviewing

    Card sorting

    Observations

    Usability testing

    First click testing

    Section 3 — Acting on the insights

    Summarising what you have found out

    Journey mapping

    Resources and links

    Hosted by Jamie Campbell, User Experience Designer

    Jamie is an experienced UX practitioner. He has worked with a variety of large and small organisations to help improve their user experience. Organisations such as Newcastle University, Capita Government Services, British Library’s Business & IP Centre, and The Department for International Trade have all benefited from Jamie’s work.

    Putting the customers at the heart of design decisions, Jamie has in-depth and practical knowledge of the methods and tools to enable a great user experience.

    Register Here