All five North East universities come together to launch Creative Fuse North East - Business Durham
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All five North East universities come together to launch Creative Fuse North East

All five North East universities come together to launch Creative Fuse North East

A new £3m project is being launched to explore how the Creative, Digital and IT (CDIT) sector in the North East can be developed to boost the region’s economy.

‘Creative Fuse North East’ will involve all five of the North East’s universities, Newcastle, Northumbria, Durham, Sunderland and Teesside, and is funded jointly by the universities and the Arts and Humanities Research Council.

The universities will work with the 12 local authorities in the North East, businesses, artists, cultural organisations and partners to research how the CDIT sector can ensure it has the right skills for a sustainable future.

The project will also look at how the skills within the region’s CDIT sector can benefit the wider regional economy, for example by exploring opportunities for placing creative practitioners in businesses in other sectors as a way to increase innovation, along with how to develop more entrepreneurial graduates.

The 30 month project will begin by mapping the creative, digital and commercial landscape of the North East in terms of the mix of skills, knowledge and support available. This will be followed by work to identify opportunities for more effective use of resources and best practice in workforce development as well as highlighting ways in which the region’s universities can support the sector more effectively.

The project will be led by Newcastle University and will draw on expertise from more than 40 academic and business support staff from across the five institutions, from creative arts, cultural heritage and digital humanities to business schools and cloud computing.

BDAILY