Regional bodies leading on the promotion, marketing and development of the North East’s visitor economy are the first to be recognised by VisitEngland in a government programme to establish a new structure for the tourism industry.
Visit County Durham, part of Durham County Council, is one of the first organisations to be recognised by VisitEngland in a new national portfolio of strategic tourism bodies which are to be called Local Visitor Economy Partnerships (LVEPs).
This new programme gives Destination Management Organisations (DMOs) nationally recognised official status with a stronger strategic relationship with VisitEngland. They will be critical partners in place-shaping, providing effective leadership and management of the destination and ensuring it is inclusive, accessible and sustainable for visitors nationally and internationally.
Source: BDaily
