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County Durham football comparison site has secured £400,000 in investment to kick off more growth.

Durham based – the winner of the innovation award at the Durham, Sunderland and South Tyneside Business Awards two years ago – is the UK’s leading price comparison website for football merchandise and sportswear.

The firm was established in 2015 by five entrepreneurs, all of whom have been involved with a string of high-profile businesses across the region. The business helps customers throughout the UK, Europe and the US get the best pricing for trainers, football boots, football kits and sports clothing, providing access to thousands of products.

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