A County Durham-based entrepreneur is utilising her expertise in educational psychology in a new business venture designed to offer specialist supervision, coaching and training to support leaders, business owners and psychologists.

Founder Maxine Caine is an Educational Psychologist with more than two decades of psychology experience under her belt. Having initially trained as a teacher, Maxine has worked with a number of initiatives – including the Centre for Excellence and Outcomes (C4EO) and the Wellbeing Education Return Project.

The business was supported by the Durham Ambitious Startups (DABS) programme, an ERDF-funded programme that aimed to help high-quality North East start-ups begin trading, providing premium quality support during the pre-start phase and critical first 12 months of trading.  DABS was delivered by Business Durham, with support from delivery partners TEDCO, UMi and Candle Digital.