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North East based automotive group celebrates major milestone and expansion

Family-run, North East based automotive retail group Pulman is celebrating its 25th Anniversary and reflecting on the business’ expansion across the region.

Mike Pulman opened his first Durham Volkswagen showroom 25 years ago, starting with only 17 employees and one location representing one Volkswagen Group Brand. Fast forward to 2023 and the retailer now employs over 260 staff.

With five locations from Cramlington in the North of the region to Durham and Sunderland, Pulman represents six Volkswagen Group Brands.

It took two years for its flagship showroom to be built. Finally, in 2000 Pulman Volkswagen moved into its now Head Office location, Abbey Road, Durham, where it employs over 85 members of staff. From humble beginnings, this flagship site was the first retailer in the UK to have a Café located in its showroom.


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