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Lunch and Learn: EEAT & AI: The New Frontier of Content Strategy & SEO
Lunch and Learn: EEAT & AI: The New Frontier of Content Strategy & SEO

Mon, 17 Jun



Lunch and Learn: EEAT & AI: The New Frontier of Content Strategy & SEO

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Time & Location

17 Jun 2024, 12:30 – 13:30


About the event

In this Lunch and Learn we will be joined by Ian Ferguson, Head of SEO at Venture Stream, who will discuss the new frontier of content strategy and SEO.

In this one-hour lunch and learn you will hear about:

  • Recent algorithm updates - the focus on EEAT and helpful content as part of your overall SEO strategy
  • How to utilise AI for SEO - streamlining your workflow with usage cases (and what not to use it for!)
  • Helpful content checklist - diagnosing traffic drops and finding new opportunities
  • Advanced page features - embracing structured data and rich results to boost visibility

Chamber Lunch & Learn series

Recent changes in the workplace has been profound. The COVID-19 pandemic has shifted beliefs, working practices and previously accepted norms. Some organisations have moved away from their core business and found strengths – and sales – in multiple and/or different sectors.

We understand that organisations are busy, but also eager to learn. We also understand that whilst companies grow and develop, taking time to develop policies, content or understand nuances of specific content can take time.

With that in mind, our ‘lunch and learn’ series is designed to cover a range of core business subjects and to provide guidance and support on core business topics such as HR, finance and legal.

The sessions will predominantly be delivered by SME members, for the benefit of our SME members. The presentations will be delivered by experts within the specific field.


Dress code: We don’t stipulate a dress code at our events, but we’d recommend you dress like you’re going to meet new clients. The most important this is that you're comfortable.

Behaviour & Conduct: Our events create an inclusive space for individuals and organisations to meet where we expect all our attendees to behave with courtesy and respect, to both each other and Chamber colleagues.

Our events are open to Chamber members only. If you’re not a member and would like to attend, or discuss the benefits of membership, please email:

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