Lunch and Learn: EEAT & AI: The New Frontier of Content Strategy & SEO

In this Lunch and Learn we will be joined by Ian Ferguson, Head of SEO at Venture Stream, who will discuss the new frontier of content strategy and SEO.

In this one-hour lunch and learn you will hear about:

• Recent algorithm updates - the focus on EEAT and helpful content as part of your overall SEO strategy

• How to utilise AI for SEO - streamlining your workflow with usage cases (and what not to use it for!)

• Helpful content checklist - diagnosing traffic drops and finding new opportunities

• Advanced page features - embracing structured data and rich results to boost visibility