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Award-winning TikTok Star Sets Up Roots in County Durham

One of the UKs fastest growing Hair System companies, Novo Cabelo heralds the successful launch of their new Head Office in the North East as they take to the next stage on their international growth trajectory.

One of the UKs fastest growing Hair System companies, Novo Cabelo heralds the successful launch of their new Head Office in the North East as they take to the next stage on their international growth trajectory.


With award-winning TikTok Star and Founder Rob Wood at the helm, the company who have set up their state-of-the-art Head Office and Salon on Church Street Retail Park, Murton are quite literally changing lives and disrupting the hair industry with their innovative, non-invasive approach to hair systems.


Novo Cabelo now has 49 salon partners and nearly 100 trained stylists across the UK trained as Novo Pros. With over 41 million TikTok views for their emotional and game-changing non-surgical hair systems, Novo Cabelo have created a strong emotional and authentic connection with followers across their social media platforms with their TikTok live hair system reveals hitting 2.6 million likes (and counting).


The team toasted the occasion with an intimate launch party surrounded by close family and friends, and industry professionals including BarberEvo and global brands Captain Fawcett and Artero. 


Rob Wood, Founder and Director, Novo Cabelo said:

“We are absolutely ecstatic to be taking the next step in our growth journey and setting up roots in the North East with our new HQ. It was very special and emotional to be joined by so many close friends and family to mark this very monumental moment.


Although global growth in on the agenda, from the onset we have been committed to keeping our main base, alongside our team heavily rooted in the North East. The new HQ is the perfect base for training and service delivery with plans in place to live stream our training globally. This really is an exciting next stage of growth for the company.”


Richard Finney, company founder at Captain Fawcett said:


“Suffice to say we were hugely excited to celebrate with the masterminds at Novo Cabelo in their spiffing new store and HQ, a huge congratulations to my chortling chums on their latest great adventure in hairdressing - onwards!”


Following a transformative and targeted relaunch campaign last year the company has seen a substantial growth trajectory for the heavily rooted North East brand, with a 50% increase in revenue, alongside high growth across their social media platforms, international expansion and collaborations with key industry players.


The team are also buzzing with excitement after making it to the finals in an impressive two categories at HJ's British Hairdressing Business Awards 2024, and are shortlisted for Marketing Campaign of the Year, sponsored by Treatwell, while Founder Rob Wood is nominated for Social Stylist of the Year.


Considered the pinnacle business event representing hairdressing's entrepreneurs and success stories, these awards spotlight those who are making waves in the hairdressing industry, changing the game for everyone involved.


The winners will be revealed at the 25th British Hairdressing Business Awards, set to take place on Monday, 1st July 2024, at London’s Park Plaza Westminster Bridge.


The company predominantly sees high demand from a male client base who are suffering male balding, however as the brand expands, demand has grown from other audiences substantially including women, children with permanent hair loss and members of the trans-gender community. Permanent hair loss can be devastating for any man or woman, and it can result in low confidence, low self-esteem, anxiety and depression.


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