French Connection joins growing fashion line up at Dalton Park
British fashion brand arrives at Dalton Park following 17.6% year to date growth in ladieswear sales
Dalton Park, the North East’s largest outlet shopping destination, has welcomed French Connection, adding another established British name to its growing fashion line-up.
The new 1,569 sq ft outlet offers French Connection’s design-led womenswear and menswear collections, giving shoppers access to the brand’s contemporary fashion at outlet prices.
The opening follows a strong period for fashion at the destination, with womenswear sales up 17.6% year to date.
French Connection’s arrival builds on recent investment in Dalton Park’s fashion offer, following the openings of Belstaff and Hobbs, Phase Eight and Whistles stores earlier this summer.
Nicky Lovell, Head of Designer Outlets and Brand Relationships at Global Mutual, said: “Womenswear is performing particularly well at Dalton Park, so there is a clear opportunity to add more depth and variety to the category. French Connection has a distinctive design identity and broad appeal, which we believe will resonate well with our customer base.
“The 17.6% growth we’ve seen in womenswear is a useful indicator of where customer demand lies and helps inform our approach to leasing. It’s about using those insights to identify opportunities within the mix and bringing in brands that respond to how our customers are shopping.”
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