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Business Durham

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Hotel tie-up shifts luxury up a gear

  • Apr 13
  • 1 min read
Hotel tie-up shifts luxury up a gear
Hotel tie-up shifts luxury up a gear

A County Durham-based luxury coastal hotel and spa resort is enhancing its guest experience through a high-end automotive partnership celebrating British design and craftsmanship.


Seaham Hall has teamed up with Aston Martin Newcastle to deliver a series of premium experiences from 2026, bringing together five-star hospitality and luxury performance vehicles.


The collaboration will see the brands host exclusive events, car showcases and test drive opportunities, alongside tailored hotel packages offering guests access to Aston Martin vehicles during their stay.


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