Retail Tech Powerhouse Joins NETPark’s PervasID to Revolutionise Global RFID Market

Guy Hipwell, non-executive director of PervasID

Global RFID innovator PervasID, which operates from the North East Technology Park (NETPark) in County Durham, has announced the appointment of Guy Hipwell as a non-executive director.

The move marks a significant step in the company’s mission to scale internationally while deepening its roots in the NETPark’s thriving tech ecosystem.

Guy Hipwell brings over three decades of experience in retail technology, e-commerce, and digital transformation, having held senior roles at iconic brands such as Harrods, Liberty, Arcadia, BHS, and C&A. A pioneer in digital retail, Hipwell has led innovation and turnaround projects across Europe and now advises high-growth tech businesses on strategic expansion.

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