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County Durham business owner thrilled after ITV This Morning appearance


This Morning hosts Cat Deely and Ben Shepard with Rob Wood and client Jordan March. (Image: ROB WOOD)
This Morning hosts Cat Deely and Ben Shepard with Rob Wood and client Jordan March. (Image: ROB WOOD)

A County Durham business owner has said he is overjoyed with positive feedback and support following an appearance on ITV’s This Morning.

Rob Wood, 42, who owns and operates Novacabelo Hair in Seaham has seen a huge increase in both appointments and online traffic after they appeared on the talk show on March 19.

The business, which was founded in 2020, specialises in hair replacement for people struggling with balding and hair loss – and in the process has built up an impressive 180,000-strong following on TikTok.

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