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Durham-based Noted Aromas secures multi-million investment

  • Dec 3, 2025
  • 1 min read
Durham-based Noted Aromas secures multi-million investment
Durham-based fragrance company Noted Aromas has secured a £31 million investment through a management buy-out (MBO), backed by NVM Private Equity and eComplete (Image: Supplied)

A Durham-based fragrance business has secured a multi-million pound investment.


Noted Aromas, based in Durham, received the £31 million management buy-out (MBO) investment from NVM Private Equity and eComplete.


NVM is a regional private equity provider, while eComplete are e-commerce specialists and the majority shareholders behind The Beauty Tech Group PLC.


Mauro Biagioni, Investment Partner of NVM Private Equity, said: "We are delighted to back Noted Aromas at this pivotal stage.


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