Durham mum launches infantwear brand
- Mar 10
- 1 min read
Updated: Mar 17
A Durham-based entrepreneur has launched a new infant clothing brand aimed at combining sustainability, practicality and gender-neutral design in the babywear market.
Fiona Milroy founded Little’n after identifying what she believed was a gap in the market for stylish baby clothes that move away from traditional gender stereotypes.
The mum-of-three, who previously worked as a chief financial officer, began developing the idea after welcoming her third son.
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