Little’n launches with Nordic flair and big plans

Little'n founders Max Bengtsson & Fiona Milroy

A Durham based babywear brand combining Scandinavian simplicity with sustainable design is launching its first national collection.

Little’n, founded by former corporate leaders Fiona Milroy and Max Bengtsson, creates unisex baby essentials. 

Inspired by a trip to Copenhagen, the pair swapped boardrooms for babywear in 2024, channelling their experience in finance and marketing into building a brand rooted in quality, function and comfort.

After a year of design development, Little’n’s debut range features a zip-up babygrow designed for easy changing; a pull-up nightie; and an organic cotton essential. 

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