North-East tourism campaign is a hit stateside
- andreastephenson
- Jul 18, 2024
- 1 min read
The North-East’s incredible icons, exciting adventures and distinctive food and drink have been showcased in the US as part of a campaign in partnership with national tourism agency VisitBritain, aimed at growing inbound visits to the region.
Destination management organisation Visit County Durham, Durham County Council’s tourism service, led on the initiative, which saw the North-East become part of VisitBritain’s multi-million-pound international co-operative consumer marketing campaign – Come See Things Differently.
With activity aiming to make Britain the destination of choice in the USA, Britain’s most valuable inbound visitor market, the awareness and appeal of the region has been raised following the high impact activity, driving consideration to visit and bookings.
Delivered in partnership and with funding from VisitEngland, and fellow Local Visitor Economy Partnerships NewcastleGateshead Initiative, and Visit Northumberland, the campaign promoted the region to over 3.5m potential visitors through targeted digital marketing and social media activity.
