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Atom bank launches innovative product and looks to kill off ‘zombie’ savings accounts

Atom bank, the UK’s first app-only bank, announces the launch of its innovative new Instant Saver Reward product, providing another option for the millions of savers who are missing out on a decent rate with their current bank.


Atom launches new saving account. Image: Atom
Atom launches new saving account. Image: Atom

The digital bank provides great value products for savers that are simple to use and quick to open. The Instant Saver Reward encourages customers to save by providing a higher ‘Reward’ rate when no withdrawals are made in a month, while recognising that they will often need the flexibility to access their money. Crucially, if a withdrawal is made, the interest rate resets to the higher Reward rate the following month, allowing another opportunity to earn a higher rate if there is a withdrawal-free month.

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